本文反常理地指出七大傳統(tǒng)卻錯誤的營銷觀念：

　　1、要找到適合自身品牌的細(xì)分市場；2、忠誠客戶是最具價值的；3、增加客戶忠誠度并加速他們的消費頻率，可以保持銷售額的長期成長；4、要在市場上取勝，就要讓產(chǎn)品區(qū)別于競爭對手的產(chǎn)品；5、促銷可以帶來更多的生意；6、4P上表現(xiàn)出色的企業(yè)肯定勝出；7、營銷就是追逐和捕獲客戶。

Think Again

* The Status Quo: Too much marketing is rooted in conventional wisdom that ignores advances in the understanding of consumer behavior.

* The Cost: Marketing by the book can stifle sales and waste money that could go straight to the bottom line or be more profitably invested.

* The Solution: Recognizing the flaws in the conventional wisdom—such as too much focus on customer 杭州樣本設(shè)計loyalty and product differentiation, and not enough on brand strength—allows a company to market itself more effectively.

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